Trackhouse is an entertainment brand rooted in motorsports, created to galvanize fans around racing and broaden its appeal by creating peripheral fan engagement through music, live experiences, apparel, philanthropy, and the human interest of the bigger-than-life personalities in and around the sport.



For over 20 years, Justin has competed as a professional driver and winner in both NASCAR and the International Motor Sports Association (IMSA). As an owner, he's won three championships and over 30 career wins in the NOS Energy Drinks World of Outlaws Series. Justin recently introduced Trackhouse Racing MotoGP headquartered in Nashville, TN, bringing an American team back to the very top level of international motorcycle racing. He is also the founder of America’s premier go-kart facility, The Trackhouse Motorplex.



Pitbull is a Grammy-winning international superstar, education advocate, and entrepreneur who has sold more than 7.5 million studio albums and 100 million singles. He has more than 22 million monthly listeners and 5 billion streams worldwide on Spotify and Apple Music. Dedicated to making a positive impact in the world, Pitbull has established SLAM tuition free public charter schools.Pitbull released his 12th internationally distributed album in 2023 under the title“Trackhouse." He was intimately involved with the album cover artwork that was created by Trackhouse featuring a brick wall mural of Mr. Worldwide flanked by the #1 and #99 Chevys.