Project 91

Trackhouse founder and owner Justin Marks launched PROJECT91 in 2022 with the goal of creating a racing brand that transcends the sport attracting the world's best drivers to NASCAR.

PROJECT91 has raced four times with appearances by 2007 Formula One World Champion Kimi Räikkönen at Watkins Glen (N.Y.) International in 2022 and at Circuit of the Americas in Austin, Texas in 2023. Three-time Supercars champion Shane van Gisbergen won at Chicago in his debut NASCAR Cup race in July and again drove a PROJECT91 car to a 10th-place finish on the road course at Indianapolis Motor Speedway in August.

Van Gisbergen's victory elevated PROJECT91.

"It just puts fuel in the tank as far as we're trying to build something here where the greatest drivers in the world have a place that they can call home if they want to try NASCAR racing," said Marks. "For us to put it in Victory Lane, it just shows, I think, the world that this PROJECT91 is a very, very elite effort. It's not about vanity. It's not about just sponsorship. It's not about social media. It's about putting a program together that can actually win and tell great stories. "I think the fact that we put it in Victory Lane, it just galvanizes our mission in trying to attract the greatest motorsport talent in the world."